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Alpura Enters Greek Yogurt Market With 150 Million-Peso Launch

The dairy sets a fast production ramp to capture demand in a growing segment.

Overview

  • Production at the La Torre plant in Cuautitlán Izcalli began with 250,000 liters, with a target of about 2 million liters by year-end.
  • The line is initially available only in Walmart as the company works to expand distribution.
  • Products come in 125 ml and 750 ml, in natural and no-added-sugar versions at 0% fat with 11 g of protein, made via traditional separation and offered as lactose-free.
  • The rollout is part of a four-year, 10 billion-peso investment program now being deployed, with guidance for a record 2025 in innovation, sales growth at high single digits, and double-digit profitability gains.
  • Alpura seeks a 10 percentage-point share gain in the Greek-yogurt segment within two years and expects to revisit export plans in roughly three years while prioritizing domestic categories.