Alphabet's Q2 Earnings Expected to Showcase AI-Driven Growth

Analysts predict strong performance in cloud computing and advertising amid rising AI investments.

Alphabet anticipates a 14% revenue increase, marking its fourth consecutive quarter of double-digit growth.
AI integration in Google Cloud and Search is expected to drive significant sales boosts.
Advertising revenue is projected to exceed $64.5 billion, reflecting robust market demand.
Despite positive growth, rising operational costs and capital expenditures remain a concern.
Alphabet's earnings report will provide insights into the effectiveness of its AI strategies.