Overview
- The film, which opened on July 3, earned Rs 9.25 crore nett in India and Rs 16.10 crore worldwide on its first day, according to trade tracker Sacnilk.
- Box-office analysts described the Day‑1 total as the lowest opening so far in Yash Raj Films’ Spy Universe, far below franchise launches such as Pathaan and War 2.
- Critics’ mixed to negative reviews and largely muted social‑media reaction were widely cited by outlets as contributing to the modest first‑day turnout.
- Alpha opened widely across roughly 7,500 shows with multiplex chains supplying most early business and stronger late‑night occupancy in major cities than daytime levels.
- With industry estimates of a Rs 100–130 crore production scale, observers say the film now needs clear weekend growth and stronger overseas receipts to approach breakeven.