Overview
- Alpha, Yash Raj Films’ first female‑led entry in its Spy Universe, opened in theatres on July 3 with Alia Bhatt and Sharvari in lead roles and Shiv Rawail directing.
- Trade trackers and outlets published divergent commercial figures for advance sales and Day‑1 takings, with BookMyShow and some trade insiders reporting weak traction and low opening estimates while Sacnilk and at least one outlet cited stronger pre‑sales or a roughly ₹9 crore Day‑1.
- Early critical and audience responses skew mixed to negative with frequent criticism of the screenplay, pacing and execution, while reviewers and viewers singled out Bobby Deol, Sharvari and several action set pieces for praise.
- Hrithik Roshan’s cameo as Kabir drew broad positive attention from fans and reviewers and is widely noted as one of the film’s standout moments.
- Netflix is reported to have bought the post‑theatrical rights with an expected roughly eight‑week window to streaming, so Alpha’s opening weekend box‑office path will shape its theatrical run and the franchise’s momentum.