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Alo Yoga Launches Limited Luxury Bag Line With Preorders Open at 23 Stores

A Meisel-shot campaign signals a deliberate push into luxury through scarce supply.

Overview

  • Preorders opened Sept. 9 with in-store pickup slated for Sept. 22–23 at select locations.
  • The debut features four silhouettes — Voyage Duffle, Tranquility Tote, Odyssey Bowler and Balance Bucket — released in extremely limited quantities across 23 stores worldwide.
  • Prices range from roughly $1,200 to $3,600, with designs created in Los Angeles and handcrafted in Florence from responsibly sourced Italian leather and suede.
  • Campaign imagery by Steven Meisel showcases Amelia Gray Hamlin, Candice Swanepoel and Daiane Sodré.
  • Each bag comes with an 'intentional crystal,' and Alo says more bags and collectible crystals are planned for Winter 2025, as Katie Holmes was photographed carrying the Voyage Duffle in New York.