Overview

• The first of four curated capsules launched mid-August under the “Luxury Is Wellness” banner.
• The campaign’s desert backdrops highlight stillness, strength and calm through mindful movement photography.
• Jenner played an active creative role, guiding the campaign’s visual narrative and product selection.
• Featured pieces include the Airbrush High-Waist 5″ Biker Short, Airbrush One-and-Done Onesie and Airlift Intrigue and Splendor bras.
• Alo plans to release three additional capsules through October to sustain momentum around its elevated wellness positioning.