Particle.news

Download on the App Store

Alo Enters Luxury With Debut Handbag Line in Limited In-Store Release

The athleisure label tests a luxury pivot through Italian-made bags sold in scarce in-person drops with wellness cues.

Overview

  • The four-piece collection launched Sept. 9 with pre-orders live, priced from about $1,200 to $3,600, with customer pickups slated for Sept. 22–23 at a stated 23 top-performing stores.
  • Core styles include the Voyage Duffle, Tranquility Tote, Odyssey Bowler and Balance Bucket, offered in select leathers and suedes with custom hardware and hand-painted edges.
  • Designed in Los Angeles and handcrafted in Florence from responsibly sourced materials, each bag features an Alo Intention Crystal charm such as smoky quartz or citrine.
  • While Alo says the bags will be sold in extremely limited quantities at 23 locations, Fast Company reports the collection is only on display at the SoHo and Beverly Hills flagships and not available for direct online purchase, with access funneled through private client outreach.
  • A Steven Meisel campaign starring Amelia Gray, Candice Swanepoel and Daiane Sodré anchors the launch, with Katie Holmes spotted carrying the Voyage Duffle, and Alo signals more styles and collectible crystals planned for Winter 2025.