Overview

• The Kundenmonitor Deutschland 2025 reports rising satisfaction across food retail, based on roughly 29,000 respondents using a 1-to-5 scale.
• Alnatura is the overall winner with a 1.77 score, ahead of Globus-Center (1.88) and Edeka Center (1.93).
• Biomarkets average 1.83 in the study, placing the segment second across all categories.
• Discounters post strong results as Aldi Süd scores 1.96 and leads on price perception, with 66% of customers rating prices positively.
• A separate ServiceValue online panel ranks Lidl the most popular discounter with a 2.32 score, while customers also rate Lidl highly for freshness and its Lidl‑Plus app.