Allyson Felix Launches Groundbreaking Women's Sports Management Firm

The Olympic legend introduces Always Alpha to transform women's sports management with a focus on empowerment and innovation.

Always Alpha is the first sports management firm fully dedicated to women's sports, co-founded by Allyson Felix, Wes Felix, and Cosette Chaput.
The firm aims to break away from traditional models by offering personalized management that recognizes the unique potential of female athletes.
Supported by Dolphin Entertainment, Always Alpha will cater to athletes, broadcasters, and coaches across various sports.
Allyson Felix's venture is driven by her experiences and desire to provide resources she wished existed during her career.
The initiative seeks to empower women to leverage their platforms for change and build lasting legacies beyond their sports careers.