Overview

• On May 31, 2025, he shared a photo of himself in a ‘Smoking Kills’ hoodie with the caption ‘Be Fire 🔥 Not Smoke’ to discourage fans from smoking.
• His post drew widespread praise on social media for promoting awareness of tobacco’s health risks.
• In 2022, he turned down a tobacco brand’s commercial offer despite a lucrative payout to avoid sending the wrong message to his followers.
• He is collaborating with director Atlee on the futuristic action film AA22xA6, which is reported to include a double role, advanced VFX and a budget rumored to exceed Rs 700 crore.
• He is set to reunite with writer-director Trivikram Srinivas for a pan-India socio-mythological fantasy, marking their fourth collaboration.