Overview
- The collaboration was announced on Bhogi with an official video, confirming the project as Allu Arjun’s 23rd film.
- Lokesh Kanagaraj shared a teaser on social media using the tags #AA23 and #LK7 and indicated the shoot will start this year.
- Mythri Movie Makers will produce the film, reuniting with Allu Arjun after backing the Pushpa franchise.
- The announcement video features a track titled 23 credited to lyricist Heisenberg and vocalist Hector Salamanca.
- Allu Arjun also has a separate high-budget project with Atlee for Sun Pictures that is reported to star Deepika Padukone.