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Allison Howard Named President of Cleveland’s WNBA Expansion Team

Her appointment signals a phased build using Cavaliers resources toward a 2028 debut at Rocket Arena.

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8/19/25
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Overview

  • Howard will oversee all business operations for the new franchise and will remain the Cavaliers’ chief commercial officer through the upcoming NBA season.
  • Rock Entertainment Group outlined next steps that include a brand identity reveal in early 2026 and basketball-operations hiring by mid-2026.
  • Initial senior business hires include Kiersten Green as vice president of ticket sales and service and Tamzin Barroilhet as senior vice president of corporate partnerships and commercial strategy.
  • Facility plans call for renovating the Independence training center with female-specific upgrades after the Cavaliers move to their new practice facility in 2027.
  • The franchise cites strong early fan interest through initial memberships, and Howard brings prior expansion leadership experience as the inaugural president of the NWSL’s Kansas City Current.