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Allianz Parque Marks 11 Years With Milestones and Reaffirmed WTorre Partnership

The arena's long-term model centers on diversified revenue under WTorre's management through 2044.

Overview

  • Palmeiras and WTorre leaders exchanged honors before the Vitória match, publicly signaling continuity of the relationship that governs the venue.
  • Allianz Parque reports more than 17 million visitors and over 2,000 events since 2014, including 340 Palmeiras home matches with 224 wins, 67 draws and 49 losses.
  • The venue has hosted roughly 255 major concerts since opening, with Taylor Swift’s November 26, 2023 show setting the attendance record at 49,596.
  • In 2024, operational revenue surpassed R$240 million excluding Palmeiras’ gate receipts, and a R$50.1 million payment was made to the club as part of a financial agreement.
  • The complex highlights 160 private suites with 92% occupancy, a range of commercial services and a tour that has drawn more than 500,000 visitors since 2017.