Overview
- Iverson’s craft THC soda debuts nationwide on Oct. 20 at Specs, Total Wine and Circle K, with online sales at drinkviola.com.
- Positioned as low‑dose and plant‑powered, the beverage blends premium THC with natural fruit flavors for a controlled experience.
- The launch is a collaboration with Al Harrington’s Viola and Horticulture Co., extending Iverson’s prior cannabis partnerships.
- Three flavors nod to Iverson’s legacy: Bubba Chuck Berry, Cran‑Apple Crossover and 96 Nectarine.
- The rollout aligns with Iverson’s recent sobriety disclosure and coincides with a new memoir and an upcoming Amazon Prime docuseries.