Overview

• Freeman died on June 7, 2025, at age 88, and his death was reported on June 19.
• He began his career in the early 1970s on Madison Avenue before moving into film marketing.
• At Twentieth Century Fox and Warner Bros., he introduced film title testing and data-driven research strategies that replaced hunch-based promotion.
• His landmark campaigns included The Omen, Star Wars, Superman, The Shining, Rain Man, Dances with Wolves and The Silence of the Lambs.
• Colleagues such as Sid Ganis and Andrew Fogelson credited him with inventing movie research, and he is survived by his wife, Barbara, and children Joanne, Richard and Marc.