All3Media Eyes Scripted Growth After $1.45B RedBird IMI Acquisition

CEO Jane Turton outlines plans for expanding scripted content at MIPCOM following the company's sale to RedBird IMI.

All3Media, known for unscripted hits like 'The Traitors,' plans to increase its focus on scripted productions.
The acquisition by RedBird IMI, led by Jeff Zucker and Gerry Cardinale, was valued at $1.45 billion.
CEO Jane Turton highlighted the appeal of All3Media's diverse portfolio and its potential for growth.
Turton emphasized the importance of storytelling and All3Media's strategy to enhance scripted offerings.
Upcoming announcements may include new scripted labels, leveraging All3Media's international reach and production capacity.