Alix Earle Collaborates with Frame to Revive Skinny Jeans

The TikTok star launches 'The Alix,' a modern take on the classic skinny jean, available in two styles starting today.

Alix Earle, with over seven million TikTok followers, has partnered with Frame to design 'The Alix,' a reimagined skinny jean aimed at combining comfort and style.
The jeans, available in a classic blue wash and a coated black style, are priced at $128 and $148, respectively, and are inspired by the 2000s silhouette.
Earle's campaign for the launch, shot by Inez and Vinoodh, features styling that nods to the aughts, including pointed-toe heels and a smokey eye makeup look.
The collaboration stems from Earle's personal love for skinny jeans and her desire to modernize the style, addressing past concerns about fit and comfort.
This launch follows a broader trend of skinny jeans reappearing in fashion, with recent runway and celebrity endorsements signaling a potential resurgence.