Alix Earle Becomes First Digital Cover Model for Sports Illustrated Swimsuit

The TikTok star and podcast host fronts the inaugural digital issue, marking a new era for the iconic magazine.

Sports Illustrated Swimsuit launches its first digital issue with Alix Earle as the cover model.
Earle, a popular influencer, will also debut on the runway at Miami Swim Week.
The digital issue aims to provide in-depth storytelling and additional content beyond the annual print edition.
Earle's cover and photoshoot blend fashion and swimwear, showcasing her personal story.
The new digital format allows for more expansive content compared to the traditional print version.