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Alison Hammond’s ‘Alvis’ Slip on This Morning Prompts Viewer Backlash

Online reaction overshadowed Priscilla Presley's effort to promote her memoir during the ITV segment.

Overview

  • During a live interview on ITV's This Morning, Alison Hammond repeatedly referred to Elvis Presley as "Alvis" while introducing and speaking with Priscilla Presley.
  • Viewers quickly criticized and mocked the mistake on X, posting comments asking who "Alvis" was and urging a correction.
  • Priscilla Presley appeared to promote her memoir, titled Softly, As I Leave You: Life After Elvis, which recounts her life surrounding her relationship with the singer.
  • Coverage of the interview reiterated a claim from the book that Elvis told associates Mike Stone "had to die" and asked Joe Esposito to find a hitman, as reported via Fox News.
  • Co-host Dermot O'Leary praised the memoir's title on-air, offering a brief note of approval during the segment.