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Alisha Lehmann Debuts Glasses Look as Defensive Trial Keeps Her on Euro Opener Bench

The Juventus forward is being trialed at outside defender following a high-profile branding push accompanied by sustained online harassment.

Overview

  • Lehmann unveiled oversized glasses in a deliberate ’nerd’ aesthetic during Switzerland’s team arrival and media sessions
  • Coach Pia Sundhage has deployed her as an outside defender in recent drills, making her appearance in Wednesday’s opener unlikely
  • Her off-field influence spans 16.7 million Instagram and 12 million TikTok followers, amplifying visibility for host nation Switzerland
  • She stars in high-profile endorsements—from billboards to a Tezenis bikini campaign—maintaining prominence despite limited pitch time
  • Persistent hate comments in Swiss German have forced her to disable post comments, highlighting the abuse faced by top women’s players