Overview
- The doormat, priced at ₹787.65 and marketed as moisture-absorbent and anti-slip, featured Lord Jagannath’s face with promotional images showing a foot stepping on the deity’s eyes.
- Local group Badadanda Seba filed a police complaint on July 15 and social media campaigns with hashtags like #RespectJagannath and #BoycottAliExpress went viral across India.
- Political figures including BJD’s Amar Patnaik, BJP’s Baijayant Jay Panda and Odisha Deputy Chief Minister Pravati Parida condemned the sale as desecration and demanded accountability from AliExpress.
- On July 31, AliExpress announced it had reviewed and removed the listing in response to community feedback.
- Devotees and former temple committee member Madhab Pujapanda have urged formal apologies and faster legal protection of religious symbols to deter future misuse.