Overview
- Alibaba said early-hour results on Taobao and Tmall surpassed last year, with more than 30,000 brands doubling year-over-year takings.
- Apple’s iPhone sales on its official Tmall store exceeded last year’s full-day total within two hours, according to company data.
- Beauty led early categories, with eight brands each reaching over 100 million yuan in the first 10 minutes of direct sales.
- Consumer electronics also surged, with AirPods 4, Watch S11, Xiaomi 17 Pro Max and Nintendo Switch each topping 10 million yuan in the first hour.
- Alibaba highlighted event levers including 50 billion yuan in coupons for 88VIP members, 15% direct discounts for all users and a presale phase where 35 brands hit 100 million yuan in the first hour.