Overview

• The platform crossed the 40 million daily orders threshold by May 26 after launching in late April.
• Merchants from Alibaba’s Ele.me food delivery arm now sell on Taobao with guaranteed deliveries within one hour.
• Fan Jiang says the company’s mature logistics network and Freshippo grocery chain underpin rapid scale and point to a potential market of up to one billion consumers.
• JD.com and Meituan are intensifying their own instant retail expansions as competition erodes traditional market boundaries.
• PYMNTS Intelligence data shows grocery and restaurant delivery each have 55% adoption nationwide, including 59% among consumers earning $50,000 or less annually.