Alibaba Targets US and European Small Businesses with New Global Strategy

The Chinese e-commerce giant launches 'Alibaba Guaranteed' to streamline cross-border trade and enhance reliability for small businesses.

'Alibaba Guaranteed' offers fixed prices, guaranteed delivery dates, and streamlined dispute resolution.
The service aims to address common concerns such as delivery time, logistics costs, and product reliability.
Alibaba.com has tripled its buyer base in five years, with gross merchandise value reaching $50 billion.
The platform plans to integrate AI tools to aid merchants with product descriptions and customer service.
Alibaba's international strategy includes investments in European B2B companies and partnerships to boost global brand presence.