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Alibaba Said to Rebrand Tongyi as ‘Qwen’ With Taobao Shopping Agent Features

The company aims to grow consumer adoption by keeping the relaunch free at first.

Overview

  • Alibaba plans to update its Tongyi mobile apps on iOS and Android in the coming months and rename them Qwen, according to people familiar with the matter.
  • Reporting indicates the revamped app will add staged agentic-AI tools that help users shop on Taobao and other e-commerce platforms, with the long-term goal of a fully functioning AI agent.
  • The service is expected to stay free initially to build scale before introducing paid consumer offerings, reflecting a shift toward monetizing individual users.
  • More than 100 developers have been assigned to the overhaul and Alibaba intends to streamline its consumer AI under the Qwen banner, while keeping the Quark app available.
  • Alibaba trails Tencent and ByteDance in consumer AI usage, and the product push comes as ARK Invest bought $26.2 million of Alibaba shares on Nov. 11 during a stock decline.