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Alibaba Launches Qwen Consumer Business Group to Drive Consumer AI Push

The overhaul puts Wu Jia in charge of building a Qwen “super app” that unifies apps with hardware.

Overview

  • The new unit consolidates the Qwen chatbot app, Quark assistant and cloud drive, UC Browser, the Shuqi reading platform, and AI hardware lines under one leader.
  • It combines Alibaba’s former Intelligent Information and Intelligent Connectivity groups, the latter of which runs TmallGenie smart speakers and the company’s AI glasses.
  • Alibaba says the top priority is to turn Qwen into a cross‑device super app for phones, PCs, glasses, and cars.
  • The Qwen app was relaunched in November and the company reports more than 10 million first‑week downloads, though it has not disclosed MAU, DAU, or revenue metrics.
  • Reporting indicates Alibaba has explored Nvidia H200 purchases, yet limited supply and unsettled import permissions pose risks, while analysts question monetisation and opaque API pricing.