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Alibaba Launches Qwen App as Free Consumer AI to Rival ChatGPT

The team says the launch follows internal readiness spanning the Qwen3‑Max model alongside a more mature network of agents.

Overview

  • Qwen is positioned as Alibaba’s primary consumer entry point after years focused on cloud and foundation models.
  • The product is described as free for ordinary users with no near‑term plans to charge, prioritizing product quality.
  • Alibaba aims to quickly match ChatGPT’s capabilities while offering agent services tied to its own ecosystem.
  • The team cites Qwen3‑Max performance and prepared data interoperability and authorization across businesses as key enablers.
  • Executives acknowledge China’s relatively closed internet environment will shape collaboration and openness strategies.