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Alibaba Combines Domestic and Global eCommerce Operations in Major Restructuring

The company unifies its platforms under the Alibaba E-commerce Business Group, appointing Jiang Fan as CEO to address competition and enhance global supply chain capabilities.

Overview

  • Alibaba has merged its domestic eCommerce platforms, Taobao and Tmall, with its international operations, including AliExpress and Alibaba.com, into a single unit called the Alibaba E-commerce Business Group.
  • Jiang Fan, previously head of Alibaba's international eCommerce division, has been named CEO of the new unit, reporting directly to Group CEO Eddie Wu.
  • The restructuring aims to improve synergy across domestic and international supply chains and strengthen Alibaba's competitiveness against rivals like Pinduoduo, Temu, and TikTok's eCommerce platforms.
  • Alibaba's international eCommerce segment saw 29% year-over-year revenue growth in the most recent quarter, significantly outpacing the company's overall 5% revenue growth.
  • The move follows Alibaba's 2023 decision to split into six business units, marking its largest organizational change in 25 years, as it adapts to shifting market dynamics and intensifying competition.