Overview
- Alibaba Cloud and NBA China unveiled the partnership ahead of the Nets–Suns preseason games in Macau, with Joe Tsai and NBA Deputy Commissioner Mark Tatum announcing the deal.
- Alibaba will build a proprietary model based on its Qwen foundation to deliver real-time highlights, player statistics, and interactive content within the Chinese NBA app.
- NBA China will migrate its official website, mini-programs, and app to Alibaba Cloud infrastructure to improve scalability and analytics.
- AI experiences debuting at the China Games include a Real-Time 360 Replay Solution, plus personalized NBA avatars and voice-cloned commentary clips available to fans at NBA House.
- The Macau games at The Venetian are part of a five-year agreement with Sands China and are sponsored by Taobao 88VIP, marking the NBA’s first in-person China events since 2019.