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6h ago

Aliança Catalana Names Veteran Journalist Eduard Berraondo Head of Press

The longtime TV3 figure says he will leverage media ties to open access and challenge the party’s informal isolation.

El comunicador Eduard Berraondo, en una intervención en el Parlament cuando era consejero de la CCMA
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Overview

  • The party announced Berraondo’s appointment in the first episode of its new podcast on August 22.
  • Berraondo said many senior media executives are former classmates or friends and pledged to use those relationships to “break the barrier” between Aliança Catalana and major outlets.
  • Party leader Sílvia Orriols presented the move as a step to “break the cordons sanitarios” and to normalize the party within the pro-independence space.
  • The 69-year-old previously worked at Catalunya Ràdio, TV3 and TVE, later served as head of press for the ANC from 2020 to 2022, and most recently hosted programs at El Punt Avui TV.
  • Reporting cites the CEO barometer projecting the party could rise from its current two seats in the Catalan Parliament to 10–11, as Orriols targets broader growth ahead of the 2027 municipal elections.