Overview

• Bollywood star Alia Bhatt teamed up with influencer Chandni Bhabhda, known for her spot-on mimicry of Alia, in a new L’Oréal Paris advertisement.
• The lighthearted ad showcases the duo applying makeup together, with Chandni humorously imitating Alia’s signature style, ending in shared laughter.
• Fans have described the video as “weirdly wholesome,” with many noting that Chandni feels “more Alia than Alia herself.”
• The collaboration highlights how brands are integrating digital creators into campaigns to boost engagement and virality.
• Some viewers drew comparisons to Kareena Kapoor, with Alia’s behavior in the ad reminding them of the fellow Bollywood star.