Alfa Romeo Renames New EV Model to 'Junior' Amid Legal Pressure from Italian Government

The Italian carmaker changes the name of its Poland-built model following threats of a lawsuit over its original 'Milano' name, which was deemed misleading under Italian law.

• Alfa Romeo, under its parent company Stellantis, initially named its new electric vehicle 'Milano' to honor the city where the company was founded.
• Italian Industry Minister Adolfo Urso cited a law against using Italian-sounding names for non-Italian products, leading to the name change.
• The rebranding to 'Junior' aims to avoid legal conflict and maintain positive relations with the Italian government.
• The controversy has sparked significant public interest, causing Alfa Romeo's website to crash due to high traffic.
• The name 'Junior' has historical significance for Alfa Romeo, dating back to a popular model introduced in 1966.

3 Articles

Fortune Hypebeast NDTV