Overview

• Alfa Romeo becomes official sponsor of Luna Rossa for the 38th America’s Cup set to take place in Naples in 2027.
• The alliance will drive collaborative development of advanced aerodynamic composites plus performance data analysis.
• Partnership includes limited-edition Alfa Romeo models and co-branded marketing initiatives to showcase Italian engineering.
• CEO Santo Ficili said Alfa Romeo was chosen over Maserati due to its sporting focus rather than luxury positioning.
• The tie-up coincides with Alfa Romeo’s 115th anniversary as it defers its next-generation Stelvio amid an electric transition and plans a motorsport return in three to four years.