Overview
- The initiative is organized into four areas—Bottega, Fuoriserie, La Storia, and Corse—covering few-off models, personalization, restoration and certification, and motorsport-derived development.
- Cristiano Fiorio is appointed to lead the program and reports to Santo Ficili, who oversees Alfa Romeo and Maserati operations.
- Activities are already running across Italy’s Motor Valley, spanning facilities from Modena to Turin and Arese in Emilia-Romagna, Piedmont, and Lombardy.
- Fuoriserie consultations will be available at dealerships worldwide so mass-production cars can be configured into bespoke vehicles by a dedicated design team.
- Heritage efforts will involve the Alfa Romeo Museum in Arese and the Umberto Panini Maserati Collection in Modena, while detailed product timelines for new few-off models have not been announced.