Alexis Ohanian and Michael Johnson Invest Millions to Revolutionize Track and Field

The investments aim to enhance visibility and earnings for athletes, challenging traditional competition models like the Diamond League.

Alexis Ohanian announces a $31 million investment in women's track and field, including a record-setting prize pool at the 776 Invitational.
Michael Johnson launches a new track league with over $30 million in funding, set to begin in 2025, focusing on fan engagement and athlete promotion.
The 776 Invitational, sponsored by Ohanian, will offer the largest purse ever for a women-only track event, with $60,000 for the first-place winner.
Johnson's league aims to provide a TV-friendly product that highlights the sport's stars and attracts new audiences.
Comparisons drawn between the new investments and the Diamond League's traditional prize structures highlight significant disparities in athlete compensation.