Alexander Wang's New Ad Campaign Uses Celebrity Lookalikes

The designer's latest social media video features doppelgängers of Taylor Swift, Beyoncé, Ariana Grande, and Kylie Jenner to promote the Ricco bag.

The campaign has sparked mixed reactions, with some praising its creativity and others criticizing it as lazy and problematic.
The lookalikes include popular social media influencers with millions of followers, adding a viral element to the ad.
Alexander Wang's representatives stated the campaign explores digital realities and the concept of deepfakes.
The Ricco bag is a revamped version of the brand's popular Rocco design from the 2010s.
Despite controversy, the campaign has succeeded in generating significant attention for the brand.