Overview

• The campaign was shot and directed by Glen Luchford and published on August 19, 2025.
• Alex Consani leads a cast that includes Athiec Geng, Chu Wong and Libby Taverner.
• Seán McGirr grounds the season in the tension between tradition and transgression, citing figures such as Oscar Wilde, Vesta Tilley and Romaine Brooks.
• Imagery emphasizes movement and spectral light against a pared‑back gray backdrop with black and white lace, exaggerated pointed boots and wind‑swept styling.
• Credits include styling by Sarah Richardson and art direction by Christopher Simmonds, with featured products such as the Heron Lace Boot, Kickback Mini Dress, T‑Bar Sling Bag, Farringdon Small Bag, Knuckle Flat Pouch, Cocktail Choker, Sunflower Earrings and Floral Lace Tights.