Overview
- Amazon has integrated its generative-AI assistant into the Amazon Music app on iOS and Android, initially for Alexa+ Early Access participants across all subscription tiers.
- Users can tap the new “a” button in the app’s lower-right corner to speak requests, enabling natural dialogue for discovery, search, and library tasks.
- Alexa+ can identify tracks from partial lyrics or TV references, explain song meanings, trace sample origins, surface chart or lineup info, and tailor recommendations by era, mood, artist, or instrument with exclusions.
- Amazon reports Early Access listeners explored three times more music and, when seeking recommendations, listened to nearly 70% more than with the original Alexa, though these figures come from internal testing.
- After the beta, Alexa+ will be included with Prime at no additional cost and offered to non-Prime customers for $19.99 per month.