Overview
- Artist Alex Prager presented The Mirage Factory during Miami Art Week with Capital One and The Cultivist, transforming the space into a stylized vision of Hollywood.
- The installation featured a miniature Hollywood Boulevard, artificial orange groves, and a Griffith Park–inspired garden inside the former Beach Theater on Lincoln Road.
- Ellie Goulding delivered an intimate surprise performance, running through hits including “Burn” and “Love Me Like You Do.”
- Notable attendees included Chance the Rapper, Janelle Monáe, Quavo, Giveon, Lori Harvey, Kesha, and Alana and Este Haim.
- Merchandise sales supported Heal the Bay, while Capital One cardholders received exclusive access and related benefits at the Mirage Swim Club at The Shelborne by Proper.