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Alex de Minaur Signs Head-to-Toe Wilson Deal as Brand Expands Tennis 360 Roster

The brand deepens head-to-toe athlete partnerships to align product launches with the Australian Open.

Overview

  • ATP No. 6 Alex de Minaur will compete in Wilson apparel and footwear and use the brand’s rackets under a full Tennis 360 agreement.
  • Wilson’s new class of Tennis 360 athletes also includes Karen Khachanov, Jiří Lehečka, Anastasia Potapova, Colton Smith and Sarah Rakotomanga.
  • Wilson’s first sportswear drop of the year is available now, with pieces slated to be worn by its players at the 2026 Australian Open in Melbourne (Jan. 19–Feb. 1).
  • Launched in 2023 with Marta Kostyuk, the Tennis 360 program has grown to a 16-athlete roster spanning rackets, apparel and footwear.
  • Wilson positions Tennis 360 as collaborative, with athletes providing design and performance feedback; de Minaur said representing the brand head to toe feels special after years using its rackets.