Alex Cooper Launches Unwell Hydration, a Wellness Drink for Women

The 'Call Her Daddy' host introduces a functional beverage line focusing on hydration and light energy, debuting at Target on January 1.

Unwell Hydration will be available in three flavors—Strawberry, Mango Citrus, and Orange Hibiscus—and contains electrolytes, B vitamins, and green coffee extract for a mild energy boost.
The drink is targeted at women, addressing what Cooper identified as a male-dominated hydration market, and is low in sugar with minimal caffeine to avoid jitters.
The beverage is part of Cooper's broader Unwell brand, which includes her media network launched in 2023, and reflects her personal experiences as a former athlete and wellness advocate.
Unwell Hydration will launch exclusively at Target stores and online on January 1, with plans to expand to additional retailers throughout 2025.
Cooper collaborated with Nestlé on the product and has been deeply involved in every aspect of its development, from flavors to branding and marketing strategies.