Alejandra Santamaria Appointed CEO of Southern California Public Radio

Santamaria brings extensive experience from Univision to lead LAist and navigate budget challenges.

Santamaria succeeds Herb Scannell, who recently retired as CEO of SCPR.
She previously served as interim president and VP, director of sales at Univision Los Angeles.
SCPR faces a significant budget shortfall, prompting staff cuts and cost reductions.
Santamaria aims to enhance LAist's mission to empower, educate, and inform the community.
Her leadership is expected to sustain SCPR's role as a vital media resource in Los Angeles.