Overview
- Aldi Süd’s €14.99 Advent calendar, which includes purchase vouchers, has sold out in stores and online after going on sale October 24.
- The calendar hides €5–€10 vouchers on December 1 and 6, with every tenth calendar offering more and the second voucher worth up to €250, redeemable from December 1.
- A YouGov survey reports that self-purchase by adults now exceeds buying for children, while chocolate remains the preferred format for about 60% of buyers.
- Germany saw about 26.4 million chocolate calendars sold this year, an increase of roughly 4.5 million compared with four years ago.
- High prices have drawn online complaints, with 85% of respondents setting a €50 ceiling, even as retailers push discounts and niche or local calendars proliferate, some already sold out.