Aldi's Pricing Secrets Revealed Amid ACCC Inquiry

The German discount chain attributes its lower prices to streamlined operations and limited product offerings, as it faces scrutiny from Australian regulators.

• Aldi's smaller store size, fewer staff, and limited product range contribute to its lower prices compared to Coles and Woolworths.
• The ACCC is investigating supermarket pricing strategies, with Aldi revealing it can be up to a third cheaper than its competitors.
• Aldi's outdated IT infrastructure currently limits its ability to display prices online, but improvements are planned within the next year.
• Aldi's 'middle aisle' items, known for special buys, generate higher margins than other products, contributing to its profitability.
• Despite not offering online shopping or a loyalty program, Aldi maintains a 10% market share in Australia by focusing on in-store sales and exclusive brands.

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