Overview
- The Classic Ceramic Candle is in UK stores now in Sweet Iris, Rose & Clove and Fig Tree, with coverage reporting a 49‑hour burn time and viral buzz on social media.
- Fig Tree is emerging as the most popular scent in posts, with TikTok content from creators such as @alexkirwinhome driving interest.
- A £24.99 Hotel Collection Candle Advent Calendar Book featuring 25 glass‑jar mini candles is due in the middle aisle on Sunday 26 October, with each candle reported at around 20 hours of burn time.
- Retailers and publishers flag limited availability, urging shoppers to act quickly due to expected rapid sell‑through.
- Reports compare the designs and value to far pricier options, citing Diptyque’s roughly £79 candle and Yankee Candle’s £49.99 advent calendar, while noting mixed opinions on whether Aldi’s scents are true dupes.