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2w ago

Aldi’s £149 Pilates Reformers Sell Out as Resellers Fetch Over £300

Resellers have listed the sold-out machines on resale sites for more than £300, prompting anger from customers who missed out.

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Overview

  • The reformer Pilates machine launched in UK Aldi stores on May 25 as a limited SpecialBuy item priced at £149.99.
  • Its design includes five adaptable resistance levels, adjustable height settings, foldable storage and transport wheels.
  • Exceptional demand led to most outlets selling out within minutes and required a ticketing system to manage in-store queues.
  • Shoppers who failed to secure a machine are now seeing listings exceed £300 on platforms like eBay and Vinted.
  • The budget-friendly equipment taps into a celebrity-driven fitness trend, offering a home alternative to £2,000–£6,000 studio reformers.