Overview

• Aldi’s oversized puffer features a potato skin–inspired outer and a fluffy fleece lining designed for cold-weather warmth.
• The limited run is being distributed through giveaways on Aldi’s TikTok, Instagram and Facebook channels.
• Shoppers enter by following, liking and tagging on the posts, with entries closing on October 23.
• The jacket was created with Agro Studio, a fashion house credited with dressing Beyoncé and Lady Gaga.
• Aldi cites a survey of 2,000 UK adults favoring the season and projects selling over two million ready-baked jacket potatoes in October and November.