Overview
- The limited rollout runs from November 24 to December 1 via a free competition that requires emailing full name details to wrappingpaper@aldi.co.uk.
- Aldi says the paper includes peel-back stickers that reveal scented and flavoured sections designed to mimic a smoky, savoury profile.
- The novelty design features a repeating sausage motif on a striped pastel pink background with holly, star and snowflake elements.
- The promotion spotlights the Specially Selected Double Wrapped Pigs in Blankets, priced at £2.49 for 250g, which Good Housekeeping scored 88/100.
- Aldi touts the paper as a 'world-first' and is pairing the push with wider Christmas plans, including limited plush toy drops with two-per-customer limits and new store openings before December 12.