Overview
- The new logo will appear on selected Aldi own-label items that meet nutritionists’ science-based criteria aligned with the UK’s Eatwell Guide.
- Shoppers will see the badge across categories such as fresh fruit and vegetables, soups and yoghurts to indicate products that support a balanced diet.
- Aldi has set targets for 85% of sales to come from healthy products by 2027 and for a 14% increase in fruit and veg portions sold by the end of that year.
- Chief commercial officer Julie Ashfield says the label is intended to help customers choose healthier options without compromising on price or taste.
- The rollout complements Aldi initiatives including Super 6 produce deals and the Get Set To Eat Fresh partnership with Team GB and ParalympicsGB.