Overview

• The new logo will appear on selected own-label lines, including fresh produce, soups and yogurts.
• Products carrying the mark must meet nutritional standards based on the UK's Eatwell Guide, which Aldi says offers a simple signpost for healthier choices.
• Aldi has set 2027 goals for 85% of sales to come from healthy products and for fruit and vegetable sales to rise by 14%.
• The retailer presents the initiative as supporting the government's Fit for the Future plan that prioritises prevention and community-based care.
• The rollout builds on Aldi’s Super 6 fruit and veg promotions and its Get Set To Eat Fresh programme with Team GB and ParalympicsGB for children aged 5 to 14.